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Colm McLoughlin, Executive Vice Chairman and CEO of Dubai Duty Free, looks forward to today’s final round of this year’s Dubai Duty Free Irish Open to be held at Mount Juliet Estate, Thomastown, County Kilkenny in Ireland.

Take a look as he discusses the reasons why Dubai Duty Free decided to sponsor the Irish Open in 2015 and this week they are title sponsors for the seventh occasion.

Colm references the influencers in making this decision including Rory McIlroy, caddie JP Fitzgerald and European Tour chief Keith Pelley.