COVID-19: Gold masks surface in India's Hyderabad

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Thursday, October 29, 2020

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COVID-19: Gold masks surface in India's Hyderabad

Practical purpose of masks in question even as they garner attention

Published: June 16, 2020 08:21 Karishma H. Nandkeolyar, Assistant Online Editor

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Mask 2 — Turning a necessity into a luxury, a set of jewellers in the Indian city of Hyderabad has begun crafting facemasks made of gold. Image Credit: Instagram/mujtabajewellers

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Facemask — As the coronavirus pandemic claims about 8 million infections around the globe and health agencies such as the World Health Organisation recommend the use of masks to protect against the spread of COVID-19, the presence of air filtering tools has become ubiquitous. Image Credit: Agencies

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Copy of 815339-01-08-1586839175763 — Slowly however, the style of masks has been undergoing an evolution. It began with embroidered masks, designer masks by world-famous brands and DIY efforts that reworked cloth lying at home. Image Credit: AFP

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Bride facemask — Then came the masks style and coronavirus conscious brides and grooms decided to don for their weddings; these matched outfits – there was function and fashion. Image Credit: Instagram/only_for_weddings

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Gold mask — Now, mask makers are going a step further with face shaders made of gold. Crafted with intricate designs, these masks were first peddled by a well-known jewellery brand in Hyderabad – only to draw flak; it may look fashion forward but was deemed unlikely to actually do the job it was built for – act as a filter. Image Credit: Instagram/mujtabajewellers

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