UAE’s five-star rating for customer service desks commendable

One of the most important interfaces in society between the public and the services they are offered by the government is the customer service desk. It is a pulse beat that indicates the health of a society’s functioning and the stronger it is, the better for the country. The UAE’s continual efforts to exemplify excellence in governance, one of its core national values, has made the star-rating system for all service delivery channels in the federal government an integral part of its commitment to establish best global practices across all fields.

This innovative idea, in one stroke, ticks all the boxes that constitute customer satisfaction - competitive excellence, service with a smile, efficiency and optimisation of resources and time management. These are vital building blocks for any society and collectively under the tag of customer satisfaction, a key indicator of good governance.

In a win-win situation for all stakeholders, this system inspires every government entity - as it works towards providing full customer satisfaction - to be a valuable contributor in enabling the UAE to reach the pinnacle of its achievements as a global role model.