Saudi Arabia’s Fashion Commission is hosting a Saudi 100 Brands exhibition in New York today, through to August 7, highlighting the Kingdom’s designers at the Iron23 building in the heart of Manhattan.
The exhibition is the result of a year-long programme conceived by the Fashion Commission to nurture 100 local designers and brands and support them in achieving their full potential. The selected designers and brands worked with an international team of fashion consultants from the UK, the US, Italy, Spain, France, Switzerland and Colombia, in developing their businesses.
“Saudi Arabia is on a growth path across all sectors, including fashion, and there are great opportunities for local entrepreneurs to build new businesses across all parts of the fashion value chain,” said Burak Cakmak, CEO of the Fashion Commission. “A robust fashion sector benefits from local creatives, design studios, marketing and communication agencies, manufacturers and retailers. And through programs like Saudi 100 Brands, we look forward to seeing Saudi designers take their rightful place on the global stage.”
And the first port of call outside of the Middle East is New York, where the Saudi 100 Brands exhibition showcases a wide collection of designs. Split into different sections, the exhibition includes eight fashion categories: Ready-to-Wear, Conceptual Fashion, Luxury Fashion, Demi-Couture, Bridal Fashion, Handbags, Jewellery, and Modest Fashion.
The Saudi 100 Brands finalists were picked from more than 1,500 applicants to reflect the Kingdom’s heritage and culture far and wide, and there’s hardly a better place to start than the Big Apple.