Valentino blended 1930s Art Deco design with a contemporary look. Image Credit: Valentino

Valentino has just revealed an entirely new creative concept for its gradual redesigning of its worldwide locations this November, starting with Saudi Arabia and the Maison’s Jeddah boutique.

The new concept showcases the evolution of the brand "towards an increasingly human-centric approach through a more intimate retail dimension,” according to Valentino, using a contemporary design that was conceived in-house within the Maison itself.

The interiors pay homage to 1930s Art Déco and the bold design of the 1970s, using ceramic tiles, Botticino and Sahara Noir marble, as well as details in onyx and wood.Specialist craftsmen were then enlisted by the Maison to come up with exquisite handmade ceramic door handles, decorations made of brass, and delicate chandeliers made of sculpted plaster.

Valentino wanted to focus intimately on the relationship with its clients, rethinking the retail experience towards a more personalised experience and a guided process for the clients.

Although the design concept will envelop the global Valentino universe, each store will still offer a unique experience - depending on its locale each boutique will aesthetically connect Valentino’s distinctive design elements with its environment. For private appointments, special curated areas will be reserved for exclusivity and bespoke service.