Arab Fashion Week in Dubai has been making headlines over the past few days. However, the limelight was captured by designers from outside the region on the fourth day. On day four Dubai-based Lebanese label, BLSSD, stole the show. Its founder and creative director Lama Riachi showcased the brand’s humanitarian and sustainable approach through its tagline, ‘Pret-a-Gratitude’.
The label, which contributes its proceeds to support treatment of cancer patients, made a triumphant return to the official calendar of Arab Fashion Week this year.
BLSSD presented a ready-to-wear collection that included an accessible daily wear line dominated by oversized looks, maxi skirts combined with jackets, asymmetrical silhouettes and plisse. The colours that dominated the show were black, metallic silver and white.
Additionally, Polish label, POCA & POCA brought creative designs that echo their passion for style, and a love for precious things, to the runway. POCA & POCA presented designs that were simple yet sophisticated. Playing on the old world charm of bows, pleats and ruffles, that evoke femineity, it was a collection that POCA & POCA define as “wearing an invisible crown”. It brings a sense of enchantment and glamour that’s old world yet modern. A sense of style that appeals to business women and those who prefer elegance, over extroverted sense of self.
This was followed by renowned Colombian label, GLORY ANG, which made its physical debut at the Arab Fashion Week calendar. It was previously featured on the digital calendar. The brand’s Spring Summer 2022 collection, titled “Magical Creatures” captured the essence of femininity, fun and sensuality.
The final highlight of the day was the French-Beirut based designer, Eric Ritter. His “Neverland” collection demonstrated the sustainable approach of the brand. From Short-cropped jackets, nude shirts, cropped pants to mini-shirts, the gender neutral designs were the highlights of the collection.
The event is organised by The Arab Fashion Council (AFC), the world’s largest not-for-profit organisation that aims to establish a fashion system in 22 Arab countries to spur creativity and economic growth.