Dubai Shopping Festival Image Credit: Arshad Ali, Gulf News

What is DSF?

Dubai Shopping Festival (DSF) is Dubai’s annual citywide shopping extravaganza and this year it is bigger than ever, offering both tourists and residents five weeks of unbeatable sales, shopping experiences and family entertainment.

When does DSF start and end?

DSF kicks off on Tuesday December 26 until Saturday January 27, 2018

What brands are participating?

73 brands are taking part in the Dubai Shopping Festival this year, including:



Al Jaber Optical

Al Yashmac


Aldo Accessories

Angels By Accessorize

Athlete's CO

Baby Shop

Bath & Body Works



Bottega Verde

Call It Spring



Cath Kidston

Charles & Keith

Charming Charlie

Chic Shoes

Cottage Chic




Foot Locker

Forever 21




Home Center


Jashanmal around the World

Jashanmal Home

Juicy Couture

Karen Millen




Kurt Geiger

La Martina


Love Moschino



Monsoon Children




New Balance

new look

Nine West

Occhiali Optics

On time

Optx Twenty Twenty

Oshkosh B'gosh



Petit Bateau



Salam Kido

Salam Studio and stores





The Children's Place

Tommy Hilfiger



US Polo Assn.

Yateem  Optician


There’s a DSF shopping pass:

You have the chance to enhance your shopping experience with the Dubai Shopping Festival Pass, which gives you special access to the best attractions, tours, experiences and dining during the month. Buy your pass here and present it on arrival for cash-free entry at attractions, and restaurants to enjoy a lunch or dinner. Choose from over 60 of Dubai's top attractions and dining outlets, including Atlantis' Aquaventure Waterpark, Burj Khalifa, Dubai Parks and Resorts, La Perle, IMG Worlds of Adventure, Desert Safari Tours, Spice Valley, Sufra and more.

Cost Dh399 per person

Noteworthy shopping festival events

A 12 hour flash sale

The citywide bargain bonanza kicks off at midday on Tuesday, December 26 and enjoy massive discounts ranging between 25 per cent and 90 per cent at 3,000 retail outlets across the emirate.

The sale is a kick off for the month-long Dubai Shopping Festival (DSF). It is probably the last opportunity for budget-savvy consumers to score some bargains before the value-added tax (VAT) takes effect and it applies to clothing, shoes, bags, homeware and electronic goods, among others.

Find out more about the Flash Sale here


The Beach

Firework displays will take place every Thursday and Friday throughout DSF starting December 26 with a grand finale showcase on January 27. The shows begin at 9.30pm.

La Mer

The Firework displays will take place every Thursday and Friday throughout DSF at 9pm.

Al Seef

You’ll be able to catch fireworks displays at 8.30pm at Al Seef every Thursday and Friday.

Global Village

Catch the fireworks every Thursday and Friday at 9pm.

Read: Your ultimate guide on Global Village 

Outdoor shopping

Market OTB

Back by popular demand for the fourth year in a row, Market OTB offers up-and-coming designers a market beyond the traditional walls of a shopping mall. Spread across 11,300sqm of lawn in Burj Park, right in the heart of Downtown Dubai, the al fresco market features a mix of independent local labels and global brands. It runs from January 11 until January 20 and will be open on weekdays from 4pm - 10pm and on weekends from 10am to 10pm.

Global Village

Global Village is one of the city’s leading family entertainment and cultural attractions. It is the perfect place to go to during DSF, as it offers a variety of dining options from different countries, along with thrill rides and children rides at Fantasy Island. It’s a great place to take the family as well as any visitors to Dubai. Browse more than 30 pavilions and enjoy the lively street atmosphere, with parades, plays, and all kinds of shows from fire-breathing performances to breakdancing and musicals.


Amr Diab, December 28

The music superstar will perform at Dubai Media City Amphitheatre just two days before New Year’s Eve.

Mohamed Mounir, January 19

Four years after his last appearance in Dubai, Mohamed Mounir will be performing live on stage at the Dubai Media City Amphitheatre

Magida El Roumi’s, January 26

 See the Lebanese legend live in concert on stage at the Dubai Media City Amphitheatre.

Sonu Nigamv January 12

The Dubai Duty Free Tennis Stadium is hosting the Bollywood in January with Shukran Dubai 2018, a brand new stage show and his fifteenth live show in Dubai.

Family Entertainment

Offering a platform for talented local artists this DSF, visitors at Boxpark can enjoy groovy street entertainment. Busking stations will be set up with live performances from a saxophonist, guitarist, oud player, trombonist, violinist, harpist and much more.

More information

For a full update on DSF activities, visit: https://www.visitdubai.com/en/