Khalid Adawi, Franck Bossiont, vice-president for marketing and digital for Carrefour UAE at Majid Al Futtaim, and teams from Majid Al Futtaim Retail, P&G and Transmed, pose with the Guinness World Record certificate in front of the photographs arranged like an open book at Dubai Festival City mall yesterday. The photographs will be on display in the atrium till August 16. Image Credit: Ahmed Ramzan/ Gulf News

Dubai: Around 11,000 pictures submitted by UAE residents on Wednesday helped Dubai set a new Guinness World Record for the longest line of photographs.

The photos, which were donated by members of the public, were approved by visiting judges from the Guinness World Records on Wednesday, and verified on-site, giving Dubai another world record under its belt.

The record-breaking line of photographs measures 1,655.192 metres’ long, and will be on display in the atrium of Dubai Festival City until August 16.

Residents and visitors took part in setting the new record by contributing to the ‘Great Moments’ campaign organised by Procter & Gamble (P&G) in partnership with Carrefour, operating under Majid Al Futtaim.

Running from July 30 to August 9, the campaign, which took place in Carrefour in Mall of the Emirates and Festival City, included photo booths were visitors were able to take pictures with a loved one.

“Families and children have always been at the heart of Guinness World Records and we take great pride to be a part of this unique and memorable experience that showcases moments of happiness shared by families and loved ones,’ said Talal Omar, Guinness World Records country manager, MENA.

The world record attempt aimed to remind people in the UAE to create new happy memories and relive treasured moments.

“Everyone who has taken part has walked away with a smile, and that little act of giving thanks has been repeated by thousands of consumers across the country to create another Guinness World Record for the UAE,” said Khalid Adawi, director, Procter & Gamble in the Arabian Peninsula.