"We anticipate an increased focus on experiential travel," says Al Habtoor City Hotel Collection Complex Commercial Director

Soufiane El Allam of Al Habtoor City Hotel Collection discusses top sectoral trends

Last updated:
3 MIN READ
Soufiane El Allam of Al Habtoor City Hotel Collection
Soufiane El Allam of Al Habtoor City Hotel Collection

Hilton sets the bar for hospitality worldwide. How does Hilton Habtoor City lead this narrative for the UAE and the Middle East?

Hilton Dubai Al Habtoor City exemplifies the brand’s commitment to exceptional hospitality by providing a unique blend of luxurious accommodations, unparalleled service, and innovative experiences. Strategically located on the banks of the Dubai Water Canal, our property boasts world-class amenities, including multiple dining options, recreational facilities, and a state-of-the-art fitness centre.

Our commitment to sustainability, cultural integration, and personalised services allows us to create memorable moments for our guests. By being at the forefront of hospitality trends and community engagement, we not only enhance guest satisfaction but also elevate the hospitality narrative.

A lot has been said about today’s discerning global consumer and how the taste for hospitality has evolved. How is your property experimenting to meet the constantly evolving needs of this new breed of consumer?

We understand that guests nowadays seek more personalised and immersive experiences. We continuously gather guest feedback and leverage data analytics to refine our offerings. For example, we’ve implemented mobile check-in, and tailored guest programmes that cater to individual preferences.

Our culinary team experiments with local and international flavours to provide diverse dining experiences, ensuring that we resonate with the preferences of both local and international guests. We also focus on wellness initiatives, offering holistic packages that include fitness classes, personal trainings, spa treatments, and healthy dining options to meet the growing interest in health-conscious travel.

Staycations have been on trend over the last decade, what is Hilton Habtoor City’s USP for its UAE guests?

Our unique selling proposition lies in our strategic combination of luxury, location, and exclusivity. Our stunning views of the Dubai Water Canal and proximity to major attractions including the iconic Burj Khalifa, Museum of the Future and more, make us the perfect getaway for UAE residents. We provide customised staycation packages that encompass spa treatments, culinary experiences, and family-friendly activities.

Our property offers a serene, familial but unique atmosphere in the heart of the city, allowing guests to relax and rejuvenate without the need to travel far. This blend of convenience and luxury sets us apart as the ideal choice for memorable staycations.

How do you read trends for the sector in the next couple of years, and how will Hilton Habtoor City continue being the yardstick other properties measure their success by?

In the coming years, we anticipate an increased focus on sustainability, technology, and experiential travel. Hilton Dubai Al Habtoor City is at the forefront of these trends, having implemented eco-friendly operational practices and innovative tech solutions for a seamless guest experience.

We aim to enhance our offerings by incorporating smart room technology, more sustainability initiatives, and curated local experiences that resonate with travellers. By remaining agile and responsive to market demands, along with investing in training our staff to provide exceptional service, we are confident that we will continue setting benchmarks for excellence.

How do you gauge your personal contributions to Hilton Habtoor City’s success?

I view my contributions to the overall Al Habtoor City Hotel Collection’s success through the lens of guest satisfaction and team development. By fostering a culture of excellence and collaboration amongst our team, I ensure we deliver exceptional service consistently. I also actively engage with our guests and clients to understand their needs and expectations.

Additionally, I take pride in spearheading initiatives that promote sustainability and community engagement, further enhancing our properties’ reputation. My goal is to align our operations with Hilton’s brand core values, ensuring we maintain our prestige and status as a leader in the hospitality industry.

Sign up for the Daily Briefing

Get the latest news and updates straight to your inbox

Up Next