UAE perfume brands carve global niche
How local perfume brands catch trends and compete in global fragrance markets
The UAE’s rich perfumery heritage is gaining global attention as local brands enter international markets. Known for their distinct scent profiles, innovative ingredients and advanced production methods, these perfumes are now stocked across retail and travel retail networks worldwide.
Brands credit the UAE’s clear regulations, strong export infrastructure and logistics connectivity for helping them expand, access new markets and compete with established global names.
A manufacturing base
For perfume houses based in the UAE, location is more than a matter of convenience. It has become a unique advantage. From sourcing raw materials from around the world to speeding up delivery and distribution, the manufacturing ecosystem offers tangible benefits.
“Manufacturing in the UAE empowers Swiss Arabian with seamless access to premium raw materials, advanced production technology, and world-class logistics,” says Nabeel Adam Ali, CEO and Director of Swiss Arabian Perfumes Group.
The same efficiencies are echoed by Sterling Perfumes, which has popular brands like ARMAF, Risala and Hamidi. Dr Ali Asgar Fakhruddin, CEO and Chairman, discusses how infrastructure and geography combine to accelerate global reach.
“With state-of-the-art logistics and transportation infrastructure, we’re able to distribute our products efficiently, reaching international markets without delays,” he says.
Access to international fragrance houses has further expanded expertise.
“Proximity to global fragrance houses is a luxury unique to the UAE, further enhancing our sourcing capabilities,” Dr Fakhruddin adds.
Growing recognition of Made in UAE
As consumer interest in niche and luxury perfumes rises worldwide, the label Made in UAE is gaining traction. What was once seen as a regional identity is now a global benchmark of quality and innovation.
“The Made in UAE label is gaining strong global recognition, especially in the fragrance industry as now it resonates with quality and authenticity,” says Adam Ali.
Dr Fakhruddin believes the label stands for more than location, it highlights craftsmanship and credibility. “Sterling proudly carries the Made in UAE label, a powerful symbol of origin, luxury, and innovation,” he says.
“As global interest in high-quality, niche perfumes grows, the UAE’s reputation as a luxury and trade hub has greatly boosted Sterling’s international credibility.”
Innovation as a competitive edge
While traditional scent profiles rooted in the region continue to appeal to global audiences, the UAE-based companies are pushing boundaries through R&D and experimentation.
“Being based in a dynamic innovation hub allows us to blend traditional perfumery with modern techniques, enabling faster product development and consistent quality,” says Adam Ali, adding, “This agility helps us stay ahead of global trends while maintaining the authenticity and craftsmanship that define our brand.”
Sterling, too, continues to invest in staying ahead of global trends.
“The UAE’s focus on innovation and cutting-edge technology allows us to experiment with new techniques, ensuring our perfumes stay ahead of industry trends,” says Dr Fakhruddin.
What sets the UAE perfume brands apart is not just their formulation or packaging, it is the ecosystem that allows them to adapt, grow, and expand. The country’s global trade connections, strong logistics networks, and investment in advanced manufacturing support long-term international expansion.
“These advantages make Sterling more agile, efficient, and competitive,” says Dr Fakhruddin.
Swiss Arabian’s global expansion ties closely to its UAE base. “The UAE’s growing reputation as a luxury capital and an international trade gateway has enhanced the credibility of local brands like Swiss Arabian,” says Adam Ali. ■
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