Tech-driven transformation in the UAE's poultry sector

From production to distribution, innovation is driving the poultry sector in the region. Whether streamlining operations, increasing output, or improving packaging, advanced technology is at the core — ensuring fresh, safe, and sustainable eggs and chicken for consumers. AI-powered monitoring optimises farming, smart packaging extends shelf life, and automation enhances production efficiency while reducing waste.

Robotics and fully automated handling systems are playing a crucial role in boosting productivity and quality control. These technologies streamline operations, minimise waste, and strengthen sustainability efforts.

Abu Dhabi-based Al Ajban Chicken is leveraging advanced processing technologies to enhance food safety, efficiency, and consistency.

“Robotics in processing facilities enhance precision, hygiene, and overall productivity, while fully automated handling systems improve speed and quality control. Investments in technology help reduce waste and improve operational efficiency, ensuring the highest product standards,” says Dr Mohammad Ezzat, CEO of Al Ajban Chicken, adding, “By integrating automation and aligning with key market players, we continue to elevate the UAE’s poultry industry and deliver excellence to consumers.”

Food safety and quality control are top priorities for poultry producers, with many turning to advanced technology to maintain product freshness and consistency.

Al Ain Farms, a pioneer in the industry, has introduced Modified Atmosphere Packaging (MAP) across its chicken portions range, extending shelf life without preservatives.

“We have also enhanced the shopping experience through colour-coded egg packaging while actively exploring sustainable, biodegradable materials in line with the UAE’s environmental vision,” says Hassan Safi, CEO of Al Ain Farms.

“We are committed to innovation that enhances food safety, efficiency, and sustainability. By adopting advanced processing technologies, we ensure better hygiene, precision, and consistency in poultry production,” Safi adds.

Poultry producers are also embracing IoT, AI, and precision technology to drive sustainability and improve productivity.

Arabian Food Production Company (AFPC), with flagship Dana and Khaleej eggs, is collaborating with Japan’s ISE, a global poultry innovator with over 100 years of expertise. The partnership is implementing precision farming systems to monitor poultry health, optimise feed consumption, and maintain ideal environmental conditions.

“At AFPC, we are revolutionising poultry farming through cutting-edge technology and sustainable practices. These advancements enhance operational efficiency, minimise waste, and promote sustainability across our production processes,” says Dr Suheel Ahmed, Group CEO of AFPC.

Advanced smart farming solutions, including automated feeding systems, climate-controlled housing, and AI-driven monitoring, are now a key part of the poultry industry. These innovations not only optimise daily operations but also enhance bird health, improve resource management, and support long-term sustainability.

“Automated feeding ensures precise nutrition, while climate-controlled houses regulate temperature and humidity, reducing bird stress. Farms also implement renewable energy and waste recycling for efficiency and sustainability,” says Jeanette Kristensen, General Manager of Emirates National Food (Al Rawdah Farm) and Al Salwa Farm.

To drive sustainability in the poultry sector, brands are making strategic investments in innovative solutions. A notable example is Al Ghurair’s reformulation of poultry diets, a key initiative that has significantly reduced the company’s environmental footprint.

Andrew Gibson, Senior Vice President of Al Ghurair Foods, highlights the impact: “This change is estimated to reduce CO2 emissions by 930 tons, with the potential to reach almost 2,000 tons as we scale the initiative further, which is equal to a car going around the earth 190 times.”

By optimising feed composition, Al Ghurair is not only lowering its carbon emissions but also enhancing resource efficiency and long-term sustainability.

Investment in research and development (R&D) is a driving force behind the region’s poultry sector advancements. Collaborations with global leaders like ISE Japan, Oman Flour Mills, and IFFCO have enabled AFPC drive advancements in farming techniques, nutritional formulations, and smart poultry systems.

“Our continuous investment in latest technology from Europe allows us to stay ahead of the industry trends, delivering superior products that meet the evolving needs of health-conscious consumers,” says Dr Ahmed.

At the same time, consumer demand for healthier and more convenient products is shaping the market. Al Jazira Poultry Farm has introduced pasteurised eggs on demand, produced only upon order to ensure maximum freshness, and pasteurised liquid eggs, a convenient option for the food service industry.

The brand has also expanded its product range to include DHA, Omega-3, and Lutein-enriched eggs, catering to consumers with specific dietary needs.

In response to evolving consumer trends, Al Ghurair with its flagship brand, Jenan, has broadened its poultry portfolio to include liquid eggs.

Similarly, in the chicken segment, producers are offering pre-cut portions, easy-to-use packaging, and marinated options to meet growing demand for convenience.

Industry leaders expect the poultry sector to continue evolving with smart technologies, automation, and AI-powered solutions.

“There is a dynamic future for the poultry industry, shaped by consumer preferences and the rapid growth of innovative and robust poultry equipment,” says Tareq Sallam, CEO-Holding, Arabian Farms (SAHA).

“Smart farming software for monitoring health, optimising feeding, and improving flock management will redefine the industry. Simultaneously, recipe management software will help poultry producers meet precise protein and nutritional requirements, while AI tools will work their magic with numbers to ascertain real-time solutions.”