Make informed insurance decisions with Policybazaar.ae

Our growth addresses two core needs: helping customers make informed choices and enabling insurers to digitise and scale efficiently. Our platform simplifies journeys while giving 40+ partners access to high-intent digital audiences. We co-create with insurers — optimising underwriting, integrating APIs for instant issuance, and targeting niche segments. Our real-time dashboards provide pricing, conversion, and competitor insights. With 50,000+ monthly transactions at >98% accuracy, we’re a growth engine — supporting both customers seeking simplicity and insurers modernising distribution. We don’t just compare products — we co-build the future of insurance.

We’ve evolved into an intelligence-driven ecosystem. Using AI and behavioural analytics, we personalise journeys by life stage, need, and risk gaps. We integrate with insurer pricing, risk, and issuance systems — enabling pre-approved offers, instant policies, and smart nudges to reduce drop-offs. This has cut insurer costs by 35% and improved customer satisfaction. For customers, it’s seamless; for insurers, it’s a data-rich, conversion-focused layer that delivers clear tech advantage.

What leadership principles guide your decision-making when balancing innovation with regulation in such a high-stakes, fast-evolving industry?

Leadership in insurtech requires agility, responsibility, and foresight. I follow three principles: customer-first thinking, regulatory collaboration, and scalable innovation. Every product must add user value while meeting UAE regulations. We work closely with regulators, often co-developing solutions. I encourage decentralised ownership, allowing teams to innovate within defined risk limits. My role is to balance speed with governance. In a trust-driven sector, our growth stems from credible, compliant, and impactful tech.

We view planning as a shared effort across customer needs, insurer capabilities, and advisory support. As the UAE shifts from transactional buying to goal-based protection, we’ve built tools to simulate education, retirement, and coverage gaps — feeding into engines that match users with tailored solutions. We co-launched goal-based ULIPs with flexible top-ups and dual payouts for expat families. Our advisors prioritise needs analysis over sales, while insurers gain insights to refine products — enabling smarter decisions and shaping supply.

Our vision is to evolve into the leading digital financial infrastructure layer for protection and planning in the Middle East. This means building tools that insurers use to launch new products digitally, APIs that banks use to embed insurance, and platforms that users rely on to manage their financial health in one place. We’re working with partners to launch embedded insurance models, micro-duration products, and cross-border coverage solutions — designed for the mobile-first, global Gulf consumer.