JSK Global: Turning adversity into opportunity

■ Your entrepreneurial journey began at a remarkably young age in Mumbai. How have those early experiences influenced your business philosophy and leadership approach today?

As a young boy from Gujarat with no formal education or degrees, I found my first lessons not in classrooms, but in the streets of Mumbai. Those streets taught me to think fast, stay grounded, and turn adversity into opportunity.

That mindset laid the foundation for my entrepreneurial journey. From those early days to now, I’ve built ventures that are not only successful but socially relevant. One of them, Wisdom Books Trading, has grown into a trusted name with a strong presence across the GCC — serving educational institutions and spreading the power of learning.

With JSK Global Real Estate, we’re creating more than transactions — we’re building trust, long-term value, and a platform that reflects our commitment to community-led growth. What began as a personal pursuit for progress has now evolved into a purpose-driven mission with a global outlook.

■ With the launch of JSK Global Real Estate, you’ve expanded into one of Dubai’s most competitive sectors. What motivated this move, and how does JSK differentiate itself in the real estate landscape?

As an investor, I have great respect for Dubai’s remarkable vision and the leadership that has transformed this city into a land of incredible opportunities. Inspired by this dynamic environment, we established JSK with a strong commitment to transparency and a client-centric approach.

Our strength lies in prioritising meaningful relationships and delivering customised solutions that align with each client’s long-term vision. By combining thorough market knowledge with a focus on integrity and care, we ensure every investment fosters lasting value.

We are proud to be part of Dubai’s ever-evolving real estate industry and are dedicated to contributing positively to the growth and success of this beautiful city that has given us so much.

■ JSK emphasises a client-first approach and deep market insight. How do you ensure your team consistently delivers on this promise in such a fast-paced property market?

At JSK, leadership is built on trust and collaboration rather than hierarchy. Mansi Joshi, our Chief Operating Officer, brings disciplined focus to business operations, keeping everything running seamlessly to ensure our clients always experience smooth and reliable service.

Sonia Gupta, our CEO, combines sharp business acumen with deep emotional intelligence, creating a culture where integrity and accountability are truly lived values. Parul Vig’s thoughtful management of public relations helps us communicate our values with clarity and heart.

Milli Jobanputra’s dedication and hard work to boost turnover inspire the entire team to strive for continuous growth. Together, this passionate and aligned leadership empowers JSK to stay proactive and deeply client-focused in Dubai’s ever-changing market.

■ Dubai continues to attract global investors in real estate. What trends are shaping the market in 2025, and how is JSK positioning itself to capitalize on these opportunities?

Dubai’s 2025 market is driven by rapid population growth, investor-friendly visa reforms, expanding infrastructure, and rising demand for sustainable, tech-enabled homes. These trends create opportunities in luxury residences, commercial developments, and high-yield rental properties.

JSK leverages deep market insights and strong developer partnerships to guide investors in building balanced portfolios that prioritize both capital growth and steady returns.

You’ve successfully led teams across diverse sectors. What do you look for when building a leadership team, and how do you foster a culture of excellence across your companies?

I look for integrity, commitment, and a growth mindset. At JSK, each leader is trusted to bring their own strengths with full ownership. Shilpy Agarwal brings creative energy to our social media and digital presence, Puja Sabri drives fresh ideas that keep us forward-thinking, and Khyati Mistry leads our overseas expansion efforts.

We ensure excellence is woven into everything we do by fostering a culture of collaboration, trust, and continuous learning.