The currency of couture in menswear is on the rise in Dubai. On Tuesday, it touched new heights when Savile Row – named after London's street of tailors – opened a store at The Walk, Jumeirah Beach Residence.

Introduced by the city's Deepak's group, Savile Row is billed as the true spice of men's clothing and traces its roots to Mayfair in London. It's here where fashion conscious people have flocked for centuries to get that personalised touch to their suits and make a sartorial statement that was very much their own.

"Savile Row is the perfect answer to the high demand for personalised tailoring in Dubai," said Sunny Sawlani, Managing Director of the store.

But the audacious indulgence which starts with a long consultation with master cutter cum store General Manager Simon Cunliffe, followed with another session with a team of tailors, who may want to take up to 35 measurements, could set you back by around Dh6,000.

It takes anywhere between 2-3 weeks – at times even more – for the end product to be ready.

But for those who want nothing but the best, the wait is certainly worthwhile.

Sew good

Ian Fleming bought his suits on Savile Row and dressed his character James Bond in them as well. The trend continues with the current Bond, Daniel Craig. Other famous Savile Row clients include Ronald Reagan, Lord Nelson, Gregory Peck, Prince Charles, Jude Law, Winston Churchill and Mohammad Ali Jinnah.

Your comments

The original James Bond in the Ian Fleming books wore Savile Row suits as did Fleming himself.
Bill, United Kingdom
Posted: June 26, 2008, 19:41

The claim that James Bond used Savile Row suits seems wrong. At least there are contradictory opinions.
A Los Angeles Times story says Bond’s wore Brioni suits for the last five movies and will be switching over to Tom Ford.,0,4487611.story
Anonymous, UAE - Dubai
Posted: June 24, 2008, 13:41