Letters to the Notes

An appreciation
I'm student at Abu Dhabi University. Our university distributes Notes to all the students, so it is available at our campus. That's how I started reading Notes.

Today I'm so hooked on Notes that I would buy it " if it wasn't available for free, of course". I love Notes very much, it is very useful and entertaining. I would like to thank every member of the Notes team.

Keep up the good — I mean the excellent work.
— Suha

Advertising programmes
I am a student in Dubai who has just finished my O Levels but am unable to attend University for medical reasons. It would be greatly appreciated if you could send me a list of institutes in Dubai which offer courses in advertising. Thank you for your time and help.
— Seoulla Carvalho

Advertising is the means of informing as well as influencing the public to buy products or services through visual or oral messages. A product or service is advertised to create an awareness in the minds of potential buyers.

Some of the commonly used media for advertising are TV, radio, websites, newspapers, magazines, billboards, hoardings etc. As a result of economic liberalisation and changing social trends —the advertising industry has shown rapid growth in the last decade.

Advertising is one aspect of mass communication. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing and boost economic growth. Thus advertising forms the basis of marketing.

Advertising plays a significant role in today's highly competitive world. A career in advertising is quite glamorous and at the same time challenging with more and more agencies opening up every day.

Whether it's brands, companies, personalities or even voluntary or religious organisations, all of them use some form of advertising in order to be able to communicate with the target audience.

The salary structure in advertising is quite high and if you have the knack for it you can reach the top. It is an ideal profession for a creative individual who can work under pressure.

Today, new areas are emerging in advertising like event management, image management, internet marketing etc. In event management events are marketed in image management the particular profile of an individual or an organisation is projected.

Internet marketing has also brought about a lot of changes in advertising as the internet means that one is catering to a select audience rather than a mass audience.

Some of the institutes that offer your course of interest include:

- Abu Dhabi University
Bachelor Of Arts Public Relations And Communication
www.adu.ac.ae/

- Ajman University Of Science And Technology
Bachelor Of Arts Communication & Translation
Bachelor Of Arts Mass Communication And Public Relations
www.ajman.ac.ae/

- American University In Dubai
Bachelor Communication & Information Studies
Bachelor Of Fine Arts Visual Communication
www.aud.edu/

- American University Of Sharjah
Bachelor Of Arts Mass Communication
Bachelor Of Science Visual Communication
www.aus.edu/ -

- University Of Sharjah
Bachelor Of Arts Communication Visual Media Track
Bachelor Of Arts Communication
Master Of Arts Communication
www.sharjah.ac.ae/

— The higher education response has been provided by Subramanian K., director of Meccademia, a Dubai Knowledge Village-based Indian education organisation.