Renowned design house, House of Masaba will be unveiling their luxury bridal label “The Masaba Bride” internationally for the first time in Dubai, exclusively with Vesimi. The collection is laden with meaningful motifs that are delicately woven into the fabric.
One of the most distinctive features of the collection is the Son Chidiya motif- a bird in flight, which is emblematic of growth and freedom. Another popular motif in the collection is the Neel Kamal. The Trikone, Anar borders, wallflower cheetah, Haath Phool, and the popular Masaba Dil Chidiya are also seen across the collection ranging from double odhani lehengas, and patiala salwar sets, to corset and tissue sarees, cape gowns, and skirts.
“Dubai is the perfect choice to launch ‘The Masaba Bride’ label internationally. We are a global brand of the future, and what better place to launch than Dubai- the melting pot for all cultures,” says Masaba, explaining the reason for choosing the emiratefor the international showcase.
The collection launched in October of 2023 with the campaign ‘Patiala Portraits’ stars Bollywood actor Kareena Kapoor Khan. It is a tribute to the timeless grandeur and elegance of the Maharanis of Patiala, the Begums of Hyderabad, and the princesses who placed India on the map of global influence. ‘Patiala Portraits’ is nothing short of a fairy tale but styled in a very real world for a woman who embraces traditions while fearlessly forging into the future.
“When envisioning this collection, I couldn’t help but see it as a heartfelt love letter—a tribute to the incredible women who have led by example. Choosing Kareena as The Masaba Bride was a natural choice; she personifies the very essence of our bridal line: timeless, classic, and powerful. In an age of influence, Kareena stands for inspiration. In this campaign, she is not just the bride on her wedding day, but also the bride when she’s letting her hair loose at the after party or when she’s coy yet confident at her haldi-mehendi. I believe marriage is one of the most glorious days in every individual’s life, and I want everyone, regardless of gender, to revel in their wedding festivities, feeling liberated, powerful, and completely authentic when they wear pieces from the ‘Patiala Portraits’ by House of Masaba,'' says Masaba Gupta.
‘Patiala Portraits’ draws inspiration from the rich tapestry, with a sense of royalty and an ode to India's regal history; blending it seamlessly with contemporary designs.
The showcase will take place exclusively at Taj Dubai located in Downtown Dubai on 17th January 2024, 12PM onwards. The collection will be available at Vesimi stores located in Business Bay after the showcase, and online www.houseofmasaba.com.
