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Apparel Group’s iconic American lifestyle brand, Beverly Hills Polo Club, marked the grand opening of its 150th store across the region with a spectacular, star-studded event held at the prestigious Dubai Mall earlier this month. The celebration embodied the brand’s continued success and expansion in the region, reaffirming its position as a leading fashion retailer.

The glamorous event was attended by guests, including Nilesh Ved, Founder & Chairman of APPCORP Holding, Neeraj Teckchandani, CEO of Apparel Group, and Kamal Kotak, COO of Apparel Group.


Celebrity guests included Dr. Kholoud AlZaher and Ameen Abo Hani, both renowned Kuwaiti influencers.

Guests were treated to an unforgettable experience featuring live mannequins, interactive perfume-making, and virtual reality (VR) activation zone, where the attendees stepped into a hot air balloon basket, immersing themselves in the sensation of floating above the city. Algerian singer and guitarist, Amine, provided a mesmerizing musical performance.

Reflecting on the milestone, Sima Ganwani Ved, Founder and Chairwomen of Apparel Group, said, “Opening our 150th Beverly Hills Polo Club store is a testament to our strategic vision and dedication to offering customers premier fashion and lifestyle experiences.”