“The guests of this pavilion are the focus, and the technology in here just supports the overall experience,” said Döller. The country’s minimalist approach helps visitors dodge information overload – void of reading material, the pavilion puts on the best of Austria using the five senses of sight, touch, smell, hearing and taste. But also expect to see ‘modern’ hieroglyphs carved into the loam-clad walls, some depicting the renowned Austrian composer Mozart and others the Central Alps. Ars Electronica Solutions’ projection laser beams animate the iconography, turning the walls into a futuristic pictorial presentation – all without words.
Anas Thacharpadikkal/Gulf News