Du

du, officially known as Emirates Integrated Telecommunications Company (EITC), is one of the UAE’s leading telecom operators, launched in 2007 to introduce competition and innovation in the country’s telecommunications market. Since its inception, du has grown rapidly, offering an integrated range of mobile, fixed-line, internet, and pay-TV services to millions of customers across the UAE. du provides both prepaid and postpaid mobile plans designed for individual users, families, and businesses. Its offerings include voice, data, and international roaming packages, along with value-added services such as mobile apps, digital wallets, and loyalty programs. The company consistently invests in network expansion, ensuring extensive coverage and reliable service in urban and remote areas. Beyond mobile services, du delivers high-speed broadband, fiber-optic internet, and home phone services to residents and businesses. Its broadband solutions cater to streaming, gaming, remote work, and smart home applications, supporting the UAE’s growing demand for digital connectivity. du has also introduced enterprise-grade internet services for SMEs and large corporates, focusing on security, performance, and scalability. du’s pay-TV platform provides access to local, regional, and international channels, alongside on-demand movies, sports, and entertainment content. The company emphasizes integrating its digital platforms with mobile and broadband services, offering seamless multi-device experiences. du has been at the forefront of digital transformation in the UAE, pioneering 5G deployments, IoT solutions, and smart city initiatives. It also engages in sustainability programs and corporate social responsibility initiatives, supporting education, innovation, and community development. As a major telecom operator, du competes closely with Etisalat (e&) while focusing on customer-centric solutions and digital innovation. Its strategy prioritizes network quality, service diversification, and technological leadership, positioning du as a central player in the UAE’s connected future.