Land Rover has kicked off a year of celebration to mark the Range Rover’s 50th anniversary by creating a colossal piece of sub-zero art at its cold weather test facility in Arjeplog, close to the Arctic Circle in Sweden.
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The 260m-wide artwork filled the centre of the steering pad at the test track where all future Land Rover models are tested.
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The 53,092 square-metre anniversary logo was created by renowned snow artist Simon Beck by walking more than 45,000 steps across the powdery surface inside the steering pad.
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The creation of the Range Rover anniversary logo at the Arctic Circle marks the beginning of a year-long celebration of the premium SUV's golden jubilee.
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Beck was accompanied by four of the latest Range Rover SV models that created the outer circle of the logo by drifting around the steering pad.
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Land Rover’s Arjeplog facility uses a frozen lake to provide optimum conditions for engineers to test and assess their latest models.
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Arjeplog is also home to the Jaguar Land Rover Ice Academy, where customers experience the thrill of dynamic ice driving, under careful instruction from world-class driving experts.
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The Range Rover family will mark 50 years of leading the premium SUV segment in June, on the anniversary of the introduction of the original two-door Range Rover in 1970.
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