Nadine Salameh, Special to Gulf News

Articles from the author

An influencer ‘squad’ too can deliver brand messaging

For longer run campaigns, brands could co-opt multiple influences to help image building

There are some well defined pros and cons that brands must take on for a squad of influencers.

Fine-tuning brand and influencer alliances

If done right, influencers can give brands a value-added ‘voice’

Brands have had their fair share of problems when dealing with influencers. Iron out the gaps and influencers can be used to brands' advantage.

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