By Sarah Jones, Special to Gulf News

Articles from the author

Gulf’s ecommerce plans need a reset

It’s time to ditch all that ‘omnichannel’ talk and come with mix of old and new ways

Gulf's ecommerce space is putting in exponential growth rates, but could still do with a few tweaks here and there.

eCommerce can never be built on a data-only basis

The human factor needs to be seamlessly brought into the framework

eCommerce can never be built on a data-only basis

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