By Reda Raad, Special to Gulf News

Articles from the author

Don’t let data be the only influencer

Make plenty of allowances for any Black Swan moments that come rumbling by

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Data is more than the sum total of numbers

In fact it can be basis for ideas and creatives that form the core of advertising

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Lessons from an exercise in failure

Ad agencies need their superstars, but still need to have some team ethos

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Unfortunate reliance on technology over ideas

Experience is given short shrift and that actually is doing the young a disfavour

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Making a pitch for shared values in ad industry

Time is opportune for region’s agencies to come together for the greater good

Francois Nel/Gulf News Arechives

Telling a good story but without the bluster

Local ad sector needs to create growth that sticks

K.P. Devadasan/Gulf News Archives

Speed is of essence in mobile creativity

Trying to imagine how the future looks could be a good place to start

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The game is changing off pitch as well

Ongoing World Cup sees brands unveil new skills on digital media advertising

Reuters

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