Ahmed Al Khaja, Special to Gulf News

Articles from the author

Dubai's fitness revolution transforms lives globally

How Dubai Fitness Challenge is transforming Dubai into a fitter city for everyone

DFC is the kick-start to a lifelong fitness journey and they maintain their new active lifestyle long after DFC ends

Dubai is where luxury connects with Gen Z

The pull Dubai exerts on fashion labels is just as steadfast as it has ever been

Whether through store or influencer, luxury labels are perfecting their messages in reaching out to a new generation of shoppers.

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