ABU DHABI: Yas Mall recently held a fashion show that put the spotlight on the ‘modest-wear’ whose popularity is fast spreading around the world.
Called the Modest Fashion Weekend, the event which was held from December 7 to 9 featured catwalks and interactive sessions by international brands including House of Fraser, Debenhams, H&M, Marks & Spencer and more.
As the name suggests, ‘modest fashion’ is clothing that conceals rather than accentuates the shape of the body.
“We came up with the event to champion clothing that focuses purely on the personality of the individual wearing it. With the support of our retailers, we offer a range of modest-wear, without losing out on glamour,” said Shatha Al Romaithy, marketing manager of Yas Mall.
Celeb power
A special guest for the event was the UK’s Mariah Idrissi, who is touted as the world’s first hijab-wearing model. She gained recognition after appearing in H&M’s “Close the Loop” campaign wearing a hijab. She said that ‘modest fashion’ is appealing to all women. “I think this trend will last long,” she said.
Designer Fadwa Baruni from House of Fraser said that her collection, which featured flowing gowns and long sleeves, were inspired by the elegance and feminism displayed by the women in this region.
Apart from the catwalks, the show had styling events, pop-up shops and photo booths for women to update their styling sense and get tips on this new concept.
“Although ‘modest fashion’ has been a key trend in the region, we are noticing that women of different nationalities are also trying out the concept,” said Al Romaithy.
The writer is an Abu Dhabi-based freelance journalist
