What was your inspiration for Twisted Roots?
The concept of Twisted Roots was born in 2012. As an electrical engineer working in construction, I found myself struggling to find suitable clothes to travel with. I would be running around finding tops from one place, pants from another, and then struggling to find matching scarves. From that the idea behind Twisted Roots came to be.
How did you come up with the name Twisted Roots?
It comes from my mixed heritage (Danish and Emirati), but also indicates how, as we travel, we grow different roots that twist and become part of us. We can also think of it as a pun for Twisted Routes.
Is there a lack of high-end fashion for those looking to dress conservatively?
Yes definitely. There is a gap in the market. Especially in this part of the world, it’s easy to overlook the fact that women travel regularly for work. So I think Twisted Roots addresses this need for comfortable yet stylish clothing for women on the go.
Describe the ‘look and feel’ of the label?
The look is relaxed yet elegant. Our silhouettes are generally loose fitting for a more relaxed feel, but our fabrics are always of the best quality to give that elegant edge and help flatter woman, and help them always look stylish.
Where can people buy your pieces?
One can contact us on 04-321 6165 or at our conceptual store in Al Quoz (behind the Warehouse Gym) anytime from Sunday to Thursday from 9am-6pm.
