Sharjah: Sharjah Women’s Sport Foundation (SWSF) has announced that the Sharjah Environment Company (Bee’ah) has signed up as its latest sponsor. The organisation says that the sponsorship deal is in keeping with its commitment to forging strategic partnerships with state organisations and private institutions with the aim of elevating women’s sports in the UAE in general and in Sharjah in particular.
The sponsorship agreement between the two parties stipulates that Bee’ah, Sharjah’s leading integrated environmental and waste management company, will extend sponsorship, financial and logistic support to all table tennis and self-defence teams operating under the umbrella of SWSF. The foundation will reciprocate by providing Bee’ah with promotional space at all of its events and activities.
“Our latest strategic collaboration sees us join hands with one of the leading companies in the field of preservation of the environment and promotion of sustainable development. We are looking forward to extending participatory institutional work that contributes to furthering the elevation of women in sports, locally and regionally,” Nada Askar Al Naqbi, the director general of SWSF, said.
“At SWSF, we seek to support our clubs and female athletes and provide them with everything they need to participate and compete in local, regional and international competitions and tournaments, thereby enhancing the position of the UAE on the global sports stage and highlighting the unparalleled support given by the country’s wise leadership to Emirati female athletes.”
Khalid Al Huraimel, CEO, Bee’ah, said: “Bee’ah is delighted with its most recent collaboration, which sees us cooperate with SWSF, one of the leading entities that seeks to elevate women’s sport in the UAE. Through this agreement we aim to establish a contractual formula that enables us to support and sponsor our female sports teams in keeping with our responsibility towards our community and our country.”
