Dubai: Huawei, one of the world’s leading smartphone makers, have announced their partnership with Dubai Sports Council, coming aboard as the presenting sponsor for this year’s Beach Soccer Intercontinental Cup, to be held from October 31 to November 4.
This is the first major sport sponsorship deal by the global iconic technology giant in the UAE and the announcement comes days after the official global launch of Huawei’s Artificial Intelligence-powered Mate 10 and Mate 10 Pro in Munich, Germany.
Saeed Hareb, General Secretary of Dubai Sports Council (DSC), welcomed Huawei aboard. “We are delighted to welcome Huawei, a global leader in information and communication technology, aboard as the presenting sponsor. The Beach Soccer Intercontinental Cup is one of the most prestigious events in our sports portfolio, attracting the best teams and big crowds every year. Now, with a new stadium at Marasi Business Bay and a new sponsor, Huawei, we are confident the tournament will be an even bigger success and attract even greater crowds,” Hareb noted.
“Huawei has always been passionate about connecting people, and especially activities and moments that unite the region. We believe in celebrating speed and performance and that’s what Huawei products stand for,” Gene Jiao, President, Huawei Consumer Business Group, Middle East and Africa, said.
