Dubai US-based bank JP Morgan has signed a strategic sponsorship agreement to become the ‘Exclusive Bank Sponsor’ in the Wholesale Banking category of the Dubai Duty Free Tennis Championships starting in the middle of February.

The agreement will see JP Morgan supporting a range of programmes and initiatives which focus on building a strong legacy in the community through the tournament, which began in 1993 and regularly attracts the top tennis players in the world.

Colm McLoughlin, Executive Vice Chairman, Dubai Duty Free, said: “We are delighted to announce JP Morgan as a new and significant sponsor of the Dubai Duty Free Tennis Championships. The bank has a proud history of supporting a variety of major events and community initiatives around the world, and we look forward to developing this valued partnership over the coming years.”

“We are pleased to support this tournament as further testament of the firm’s commitment to this vibrant community,” said Sjoerd Leenart, Senior Country Officer, JP Morgan, Middle East, Turkey and Africa.

Among the programmes to be supported by JP Morgan are the immensely popular WTA and ATP Kids’ Days, which are a key element of the community outreach activities associated with the event. The Kids’ Days are held on the first day of competition each week during the Dubai Duty Free Tennis Championships, and see thousands of children from schools in the UAE and the region participate in an engaging and interactive tennis clinic, and meet top-ranked players.

JP Morgan will also be working with Dubai Duty Free on other grassroots and community related initiatives to develop talented local players in the region, and to provide opportunities for aspiring future champions to improve their skills.

The 2015 Dubai Duty Free Tennis Championships begins with the WTA event, which takes place from February 15 to 21 featuring world number one and 2015 Australian Open champion Serena Williams, defending champion Venus Williams, former winners Petra Kvitova, Caroline Wozniacki and Agnieszka Radwanska, and former world number one Ana Ivanovic.

Play will then continue from February 23 to 28 with the ATP tournament featuring world number one Novak Djokovic, defending champion Roger Federer, and previous finalists Andy Murray and Tomas Berdych.

The Dubai Duty Free Tennis Championships is owned and organised by Dubai Duty Free, and held under the patronage of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Tickets for the event can be purchased from Box Office at the Dubai Tennis Stadium, Garhoud which opens from 9 am to 9 pm daily. Grandstand tickets can also be bought online at http://www.timeouttickets.com/.