St. Petersburg, USA: The Sony Ericsson WTA Tour announced yesterday that Dubai Duty Free (DDF), one of the world's leading airport retailers, has extended its sponsorship of the Tour through 2011.
Under the four-year, multi-million dollar agreement, Dubai Duty Free will continue as the Tour's premier sponsor in the Asia-Pacific/Middle East region and establish a major digital media presence through the Tour, among other innovative benefits.
Cornerstone of the new partnership is DDF's presenting sponsorship of the Tour's new Video on Demand (VOD) digital media platform located at www.sonyericssonwtatour.com, which will feature on-court match highlights, off-court player personality features and a host of additional new content geared to enhance fans' behind-the-scenes access to the players who make women's professional tennis one of the most exciting sports today.
The VOD platform is a central element of the Tour's new digital media strategy.
In addition to the VOD platform, other unique elements of the new DDF-Tour partnership include expanded television news service that will continue to enhance the global exposure of women's tennis and the DDF brand to television fans throughout the world through weekly match highlights, player interviews and off-court coverage.
