Dubai: Channel 2 Group Corporation has announced its entry into the region's radio playing field. Through live coverage of the ICC Twenty20 Cricket World Cup and the Rugby World Cup, the group looks set to deliver a feast for sports lovers.
The Twenty20 World Cup has generated a lot of interest among cricket enthusiasts, and Channel 2 has teamed up with HUM FM (106.2) to bring live ball-by-ball coverage of the event, beginning on September 11.
The Rugby World Cup in France will also have tremendous fan support, and the Group has joined hands with Radio 2 FM (99.3) to bring listeners live coverage starting on Friday.
Channel 2's package already includes live coverage of the English Premier League across the Middle East, delivered in both English and Arabic.
Intelligent commentary
Speaking about the group's future plans, Channel 2's Chairman, Ajay Sethi, said: "We're focused on providing the very best sports radio programming for listeners here. We've bought the rights for major events across football, cricket, golf, rugby and racing over the next five years. What sets us apart is we bring premium radio sports content with intelligent commentary."
