Dubai: Local rugby club the Dubai Hurricanes have been given a major boost at the start of their new season with Emirates, a key figure in international rugby sponsorships, signing on as principal sponsor for the club.

The sponsorship will span three seasons commencing this month and will see the familiar ‘Fly Emirates' logo adorned on the shirts of the men's, women's, veteran's and youth squads. The new uniforms were proudly displayed for the first time over the weekend during a family focused season opener at the Sevens, attended by players from all divisions as well as their families.

Speaking on the occasion, Richard Vaughan, Emirates Divisional Senior Vice President Commercial Operations Worldwide, noted: "Rugby is a core part of our global sponsorship portfolio and we are delighted to be the principal sponsor of the Dubai Hurricanes Rugby Football Club. This sponsorship compliments our existing commitment to the hugely popular Emirates airline Dubai Rugby Sevens as well as our purpose built rugby stadium, the Sevens. Like Emirates the Dubai Hurricanes have shown a great commitment to succeed and we wish them the best of luck for the start of their season."

Paul Manders, Chairman Dubai Hurricanes said: "Dubai Hurricanes are delighted with the new partnership we have forged with Emirates."