Abu Dhabi: Tickets for the fourth Formula 1 Etihad Airways Abu Dhabi Grand Prix, to be held at Yas Marina Circuit between November 2-4, go on sale globally on Sunday.
This year's Abu Dhabi Grand Prix is the third from the end and the F1 drivers will move from here to the US and then sign off in Brazil.
"We work very hard to raise the bar every year," said Richard Cregan, Chief Executive Officer, Yas Marina Circuit.
"For 2012, we are offering new ticketing and entertainment options that allow spectators to customise their weekend experience based on their needs and interests," Cregan said.
Speaking to Gulf News, Nick McElwee, senior spokesman, Yas Marina Circuit, said that all grandstand tickets were now available with a 20 per cent discount.
"We have a 20 per cent early bird discount which we start tomorrow, when we go on sale. This runs up to the end of May 31," McElwee said.
Destination marketing
North, South, West, and Marina Grandstand tickets are priced Dh1,875 for two days and Dh2,080 for three days. Two-day tickets are now available at Dh1,500 and three-day tickets are available for Dh1,665 until May 31 with the 20 per cent early bird discount.
"We have got more choices in terms of tickets, more entertainment and much more of Abu Dhabi will come together to deliver the real Abu Dhabi for our regional and international travellers," he said.
"We are looking for the event to be as successful for the international and regional travellers as it is for the local audience. Our approach this year is more than race promotion, it is about destination marketing especially when we go to our international and regional audiences," McElwee said.
"I think it is also relevant to our local audiences, for them to bring their friends and families and make it an occasion for them to invite them to Abu Dhabi," the Yas official said.
"If you see in the packaging which we have teamed up with our title sponsor Etihad Airways, to deliver a series of all-inclusive flight, hotel and race weekend packages.
"One is for the motor sport enthusiast, the other one is for the entertainment seekers package and the third is a lifestyle and luxury package. There is a choice of three-star, four-star and five-star and one can pick and choose, there is a choice of add-ons across those three packages," McElwee said.
Interesting mix
"We have a really interesting mix and this concept of customising experience is very new and we have worked with all our Abu Dhabi stakeholders to deliver a grand Grand Prix weekend," he said.
Outlets: Where to book
Tickets are available through a wide range of outlets, including selected Etihad Airways shops, Virgin Megastores across the UAE and GCC, the Yas Hotel and Yas Marina Circuit itself. They are also available from the 800 927 (YAS) call centre and from the website at www.yasmarinacircuit.ae.
