Dubai: Managers at the Ernie Els-designed golf course at Dubai Sports City have come one step closer to the planned late-January inaugural activities at the facility by appointing the club's first sales and marketing manager.
In keeping with Dubai Sports City's history of recruiting sports professionals to oversee its commercial activities, the organisation has appointed Australian national Darren King.
"Darren's background in sports marketing across a range of activities makes him well-placed to deliver on the ambitious goals of Dubai Sports City's new golf facility," said Thomas Rubi, general manager of the new Els-designed golf course at Dubai Sports City.
King's employment has taken him across the full spectrum of popular Australian sports.
He holds the distinction of having served as the commercial sales manager for the Brisbane Broncos - the most successful Rugby League team in Australia over the past 20 years, winning six Premiership titles.
King has also been the sales and marketing manager for Brisbane Bullets, representing the reigning title holders in Australia's National Basketball League.
Other successes for King include his stint as sales and marketing manager for Brookwater Golf Club - Australia's top-ranked public access golf course, designed by Greg Norman - and a tenure as promotions and marketing manager for the Australian Football League, the country's premier spectator sport.
