Dubai: England’s Zane Scotland has been appointed as global brand ambassador for the ‘golf in DUBAi’, promoters of the sport in the city.

The 30-year-old former European Tour player joins the likes of Mark O’Meara, Jeev Milkha Singh, Thomas Bjorn, Seung-Yul Noh, Laura Davies and coach Peter Cowen on golf in DUBAi’s list of representatives.

He is the only multiple event winner on the Mena Tour with three event wins since its 2011 inception.

Once hailed as the next Tiger Woods after winning a competition entitled “Search for A Tiger” in 1997, he became the youngest player to qualify for The Open Championship two years later. He turned professional in 2003, but a car crash soon after saw his career take a nose-dive.

He won his European Tour card by finishing 96th on the Order of Merit in 2007, but further injuries denied him a return to his early promise.

He has now managed to resurrect his career through the Mena Tour, finishing second in the Order of Merit in 2012, and is looking to go one better this year after winning the 2013 season-opening Royal Golf Dar Es Salam Open and finishing tied for second at the follow-up Royal Golf D’Anfa Open.

“What golf in DUBAi is doing for the overall development of golf in the region is awesome. It’s an honour to join their celebrated family of ambassadors,” said Scotland.

Golf in DUBAi chairman and CEO Mohammad Juma Bu Amim said: “Being young and successful, he could be the ideal role model for players on the Mena Tour, which is aimed at providing emerging talent from the region with a platform to take their game to the next level.”