Manchester, England: Manchester United have secured the most lucrative kit deal in football, announcing that Adidas has agreed to pay $1.3 billion (Dh4.7 billion) over 10 years to take over the sponsorship from Nike.
The deal, worth £75 million (Dh470 million) a year from 2015, was announced after Nike decided that trebling the cost of its existing 13-year equipment supply contract was not good value for the company.
The eagerness of the German sportswear manufacturer to make the United kits is evidence of the durability of United’s brand value despite its worst-ever Premier League campaign.
Nike has one more season as kit maker, recently unveiling jerseys featuring a gold Chevrolet logo for the start of the American automaker’s $559 million, seven-year shirt sponsorship deal with the team.
