Dubai: Emirates has strengthened its commitment to one of France's top Ligue 1 sides, Paris Saint Germain, by signing as club sponsor for the next three years starting from this season.
Emirates, the Dubai-based international airline, first announced its support for the club when it signed a three-year Official Partnership deal in August last year.
Based on the success of that agreement, Emirates has now signed on as the Official Club sponsor. Paris Saint Germain (PSG) players will wear the famous Fly Emirates logo on their playing shirts starting at the club's first game of the season this August.
The multi million Euro, three-year deal announced in Paris will see highly visible Emirates branding in the club's world famous Parc des Princes stadium during all the club's home matches.
The partnership will also provide Emirates with premier hospitality facilities at the club's Paris ground.
Shaikh Ahmad Bin Saeed Al Maktoum, President of Dubai Civil Aviation and Chairman and Chief Executive of Emirates Group, and PSG President Alain Cayzac, made the announcement at a media conference held at the Parc des Princes, the club's home stadium.
Shaikh Ahmad said: "This sponsorship underlines Emirates's commitment to our customers in France and follows on from the recent increase of our services to Paris to double daily, as well as the opening of our own customer lounge at Paris's Charles De Gaulle Airport.
"Emirates is one of the largest sporting sponsors in the world and we are committed to football as can be seen through our partnership with Fifa which runs from the 2006 Fifa World Cup, to the 2014 World Cup, our sponsorship of Arsenal and the brand new Emirates Stadium, as well as other footballing sponsorships around the world. We feel that strengthening and extending our sponsorship of Paris Saint Germain is a perfect addition to our existing portfolio and we are proud to be associated with this great club."
PSG's President, Cayzac, said: "We welcome Emirates as PSG's new main sponsor and are proud to join their portfolio of top global soccer properties including Arsenal FC and Hamburg SV in Germany."
PSG has been an integral part of French football's long and illustrious history, and it is one of the only French clubs to have never been relegated from the highly competitive Championnat de France Ligue 1 Orange, the country's top professional soccer league.
Its past and present players include football icons such as Rai, Djorkaeff and Ronaldinho, and the club enjoys a strong fan base not just in France but also in Europe.
Emirates will work closely with PSG to develop exciting opportunities for the team and the airline around the world.
PSG has been an integral part of French football's long and illustrious history, and it is one of the only French clubs to have never been relegated from the highly competitive Championnat de France Ligue 1 Orange, the country's top professional soccer league.
