Dubai: AGMC, the official BMW Group importer for Dubai, Sharjah and the northern emirates, has signed a five-year partnership with the Dubai-based Al Wasl Sports Club.

As the official automotive partner, AGMC will provide a fleet of BMW and Mini vehicles over a five-year period. The vehicles will be used to accommodate the needs of all VIP players, management and officials.

Al Wasl Chairman Rashid Balhoul said: “We are pleased to welcome AGMC as one of our esteemed partners. BMW and Mini are globally renowned and respected brands that cater to discerning customers, which make up a large percentage of our target audience.”

Mamdouh Khairallah, Sales Director at AGMC, added: “The characteristic precision and performance of sport are values with which the BMW brand identifies perfectly, which will undoubtedly make this new sponsorship a winning combination. We are thrilled to be working with Al Wasl Sports Club — our sponsorship sees AGMC continuing BMW’s tradition of promoting sport in the region.”