Dubai: A UAE-based travel website has become the first company in the region to sign up cricket legend Sachin Tendulkar as its brand ambassador.
Musafir.com, an entity in which Tendulkar is already a stakeholder, has taken him on board in the new role.
“For his dedication, honesty and inspirational growth in the sport, Musafir.com finds Tendulkar to be the perfect face to represent the brand. The Master Blaster — as he is fondly called — has so many wins and achievements over his career that he represents Musafir.com’s vision to become the leading travel website in the region,” a press release said.
The partnership covers a major global marketing campaign that includes print, radio, television and outdoor media, in which Tendulkar invites the world to “Stop dreaming. Start travelling.” — a slogan created by Musafir.com.
“Our aim is to invite our customers to think beyond the ordinary and to aspire for the extraordinary,” says Sachin Gadoya, Managing Director of the company.
“This partnership is part of an integrated campaign that we are launching and is supported by a major upgrade to our website to make it even more user-friendly.”
Commenting on the deal, Tendulkar said: “I love the thought of building on dreams, because it’s helped me reach places in my life that were once thought to be impossible.”