Dubai: Pehla Media & Entertainment (PME) will bring live and exclusive coverage of the Pepsi Indian Premier League 2013 (IPL) to millions of cricket fans in the region.
The IPL starts on Wednesday and runs until May 26.
The company will broadcast live on its CricOne television channel all 72 matches of the IPL’s regular season, including the four decisive knockout matches.
CricOne is available on the Pehla Prime, Pehla Spice Plus and FirstNet Premium packages on the Pehla bouquet, E-Vision and Du packages in the UAE and Oreedoo in Qatar.
Announcing the coverage of IPL 2013, Alwyn Rodrigues, Vice President Marketing & Business Development, Pehla Media & Entertainment FZ LLC, said: “IPL is one of the most exciting cricketing platforms, which is much awaited by the followers of the game. IPL has a loyal fan following and attracts people of all ages. The volume of celebrity drama and high voltage performances that forever tilt the fortunes of the competing sides makes IPL one of the most interesting and viewed format of the game.
“We are happy to maximize the outreach of the event by telecasting it in the MENA region. Through the telecast, millions of our viewers will be able to enjoy the matches live on CricOne.
“As a channel dedicated to bringing the best of cricketing action, we are sure the Pepsi IPL 2013 will ignite the screen with explosive cricketing action played out by some of the finest cricketers in the world.”