Sport | Cricket
Indian cricket team lose Sahara as sponsor
Differences with BCCI cited as reason
- AP
- Published: 00:00 February 5, 2012
New Delhi: India's national cricket team lost its major sponsor Sahara India after an 11-year association.
Sahara India announced yesterday it will end its sponsorship of the national team and would also give up its ownership of Indian Premier League team Pune Warriors.
The sponsorship contract was not due to expire until next year but Sahara said it will only stay on for a few months while the Board of Control for Cricket in India (BCCI) finds a replacement. Sahara had been paying Rs33.4 million for each test, one-dayer and Twenty20 game.
The announcement was made through a press release only an hour before the scheduled start of an IPL players' auction.
"We are withdrawing from all cricket under BCCI," Sahara India said in the release. "However, we don't want to give any problem to the BCCI and we also feel that the players should not suffer. BCCI will definitely take 2-4 months to get a new sponsor and we will continue paying the sponsorship money till then.
"All other IPL team players, coaches and other such associates will definitely get their due this year, in case they do not get a chance to play."
The group cited instances where it felt the BCCI had not been flexible, particularly relating to the IPL.
"Last year, Sahara entered the IPL on the basis of information in the media and everywhere else that 94 matches will be played among 10 teams. The bid price was accordingly calculated, but only 74 matches were played. We are still pursuing continuously with the BCCI to refund the extra bid money proportionately. It has been denied on the basis of strict rules," it said.
Sahara also indicated it was disappointed Pune could not replace its star player Yuvraj Singh, who has been ruled out of the coming season of the IPL from April 4 to May 27 as he is being treated for a non-malignant lung tumour.
"Yes, the Yuvraj matter was an issue, but I don't want to point to any particular instance," Sahara India's Managing Director Subroto Roy told reporters in Mumbai. "Our association with the BCCI had been one-sided and we were disappointed that the BCCI always declined all our requests. That led to a deterioration of relations."
The BCCI said it had only been following rules regarding Singh's replacement.
"During the last few days Sahara has requested that IPL vary its player regulations by allowing it to increase its auction purse from $1.6m to $3.4m in light of Yuvraj Singh's unfortunate illness. Whilst all within IPL and BCCI have a huge amount of sympathy for Yuvraj Singh and wish him all the best for a speedy recovery, it is unable to vary the player regulations," BCCI secretary Sanjay Jagdale said in a statement.
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