Priyanka Chopra, who is turning producer with Madhur Bhandarkar’s Madamji, says she wants to promote and encourage new talent.
Chopra, 32, is also starring in the film as a female lead.
“I am really happy Madhur agreed to be the director in my first home production. It is a big and new step for me in a new direction. As a producer, I want to make great films,” Chopra said in Mumbai.
“I wanted to make films but I never thought I will make a film starring me. I want to tell small, good stories but this [Madamji] came as a great opportunity to establish the production house. I want to promote new talent, whether it is actors, directors or writers. I think we need to promote newer talent, help them,” she said.
Chopra started her career in showbiz as a model, became an actress, a singer and now she has opened her production house.
“I like evolving and changing. I don’t know where I will go and what next I will do, but things eventually happen. Like I never thought I would turn musician and producer. I am spontaneous and instinctive,” Chopra said.
Madamji is the story of an item girl who becomes a top politician.
Asked if she will be thinking of box office collections as a producer, she said: “I don’t understand numbers. I get confused. It is tricky. When the film releases, someone will call and tell about the numbers and the opening. I don’t understand trade. I get very thrown off.
“But as a producer, my maths is good, budgeting and all I can do very well. I have a great team in place and they help me.”
