Actress Zoe Saldana is teaming up with new millennial mum-geared network Awestruck to create digital content.
Awestruck, a lifestyle network created by teen YouTube network Awesomneness TV, is scheduled to debut later this autumn on YouTube, Facebook video and Verizon’s upcoming Go90 video service.
AwesomenessTV, which is owned by DreamWorks Animation and Hearst Corporation, has grown into one of the web’s biggest multichannel networks for emerging online talent. The network, which has more than 7.5 billion total views and 112 million subscribers, has served as an important launching pad for YouTube stars.
The company’s new network will feature female-centric scripted and unscripted programming — including comedy series, drama series, docu-reality series and talk shows. It will also showcase both digital stars and celebrities.
Saldana, who is a mum of twin boys Bowie and Cy, and her production company Cinestar, which she co-founded with sisters Mariel and Cisely Saldana, will partner with Awestruck on both unscripted and scripted content. Saldana will executive-produce two series and create a YouTube channel for the Awestruck platform with her sisters.
“Zoe epitomizes the talent we are seeking for Awestruck,” Sarah Penna, head of Awestruck, said in a statement. “She marries a strong creative vision and an existing fan base with the experience of being a new mom.”
Saldana echoed the enthusiasm for the collaboration.
“With modern mums on-the-go and online, the opportunity to create content specifically for them is exciting,” Saldana said in a statement. “The team behind Awestruck has already proven their expertise in reaching young audiences with AwesomenessTV, and we are thrilled to partner with them to collaborate on this new, promising venture.”
Saldana is due to be in Dubai this week to begin filming the latest Star Trek film, in which she plays Lt Uhura.
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