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TAB_150314_DRAKE Canadian rapper Drake performs at the Dubai International cricket stadium on Saturday. Photo Zarina Fernandes/ Gulf News archive

Tidal may have scooped some of the biggest names in music for its launch, but there were some major names absent from the surreal, celebrity filled conference back in March — notably Drake and Pharrell — who are both said to be lined up for Apple’s new streaming service.

iTunes Radio is rumoured to be unveiled at some point this month, and ahead of its big reveal, the company has enlisted some high profile names for its guest DJ roster, including the Canadian rapper and Williams, according to Rolling Stone. Both acts will reportedly appear as guest DJs on the new broadcasting venture, however, the $19 million (Dh69.7 million) price tag, previously stated by some publications, has now been refuted.

David Guetta is also among the names said to be affiliated with the service, with former Radio 1 DJ Zane Lowe confirmed earlier this year.

iTunes Radio is the latest strand of the Apple brand constructed to compete with the rest of the booming streaming market. Some reports claim Apple will offer its streaming service for free for the first three months before the standard monthly subscription kicks in.

More details are likely to follow during Apple’s 2015 Worldwide Developers Conference next week.