Adele’s headline set at Saturday night’s Glastonbury has resulted in a surge in sales of the singer’s already multiple platinum-selling albums.
Her three albums — 19, 21 and 25 have all hurtled up the charts in the past few days: her most recent album, 25 rises from No. 13 to No. 1 in the Official Charts, with sales up 176 per cent on the previous week. Its increase in popularity was also a result of the album’s arrival on streaming services on June 24, a day before her debut Glastonbury performance.
21, meanwhile, has climbed from No. 58 to No. 9 in the charts, while her debut, 19, looks set to re-enter the top 40 for the first time in six months, charting at No. 13.
Most surprisingly, the biggest increase in terms of sales came from a group who performed at the festival’s smaller Park stage, rather than the Pyramid: according to Amazon UK’s latest data, Mercury Rev saw a sales increase of 6,600 per cent the day after they performed before Philip Glass’ tribute to David Bowie.
The post-Glastonbury sales boost has also seen Muse’s most recent album Drones rise from No. 179 to No. 15; Jeff Lynne’s ELO ‘s best-of album — All Over the World — is now at No. 3; with further sales increases for the 1975, Foals, the Last Shadow Puppets, ZZ Top, Chvrches, and Tame Impala.
Streams of Viola Beach have also increased by 6,148 per cent following Coldplay’s tribute to the band on Sunday. The quartet died, along with their manager Craig Tarry, in a car accident in Sweden earlier this year.
The Official UK Charts are published on Friday.
