Alfa Romeo could be deemed the mystery brand of motoring in the Middle East – a class-act for sure, but where are the cars on the region’s roads? The Italian brand, a household name for yonks for slick designs and phenomenal motorsport success, fell into relative obscurity.
Motoring | Test Drives
Hatching Alpha Romeo's Giulietta in the UAE
A legendary name in automotive circles surfaces in the Middle East. After driving the Giulietta, Philip Moore puts his money on the nippy little hatch making an impact here
- Image Credit: Supplied picture
- “The Giulietta is available in the Middle East with the 170bhp 1.4-litre TB MultiAir engine.”
Fiat-Chrysler aims to correct that, big time. The objective is to put the passion back into Romeo. A serious shot over the bows of rivals in the UAE has just been fired with the introduction of the groovy Giulietta hatchback. It’s classy in the way an Italian suit oozes style.
So if Juliet started asking, “wherefore art thou, Romeo?”, the answer was, “Hatta, Jules babe, putting in some wicked quality time with your near-namesake Giulietta.”
I’m probably on nodding terms with every rocky outcrop and mountain goat in the imposing near the border with Oman from testing autos there over the years, but the fact remains the area is one of the neatest places in the Middle East to put a car through its paces.
The current Giulietta – which your mates have probably either been in or seen in Europe – has all the solid fundamentals and neat design. Does the design set it apart from the crowd? Not really, it’s more a case of the Italians doing it right and stylishly.
And after a while you’re seduced by those curves. This is most welcome as so many American cars are big and dumb-looking while lots of Asian vehicles are perfectly competent, but as dull as the press conferences that launch them.
Alfa has been around a touch over 100 years so they know how to do style, quality and reliability.Take your first squiz at the Giulietta and it’s essentially what you would expect from the Alfa Romeo stable. The Italian thoroughbreds don’t make ugly horseless carriages and this car observes the tactile proprieties of tradition. The driving in the Hatta area of mixed conditions was pleasurable and lively.
Related Links
Alfa’s ‘DNA’ drive select system also does what the PR stuff on the floor says, instantly adding a small but telling edge to the driving experience with sharper throttle response, sportier gear selections and a tad more road feel through the steering wheel.
The Giulietta’s suspension finds a corridor between comfy and sporty, which everyday divers want and need. It exhibits little body roll when finding its way into corners.
The cabin is neat and attractive. Not, however, edgy or ‘wow’. There’s nothing amiss with what’s on offer but it could do with a dollop of the aforementioned. That said, the Giulietta feels solid and well built.
From our first drive the car offers pretty much everything you could want from a hatch, handling like a classic Alfa — agile and delivering power instantly.
The Giulietta is available in the Middle East with the 170hp 1.4 TB MultiAir engine. If you’re going to stomp your foot like Elton John doing Crocodile Rock you’ll reach a top speed of 218kph and scoot from 0 to100kph in just 7.7 seconds.
The transmission works in either all-automatic or sequential mode, as required by the driver who can manually manage the up and down position of the stick to which steering wheel shift paddles may be combined.
Preferred transmission technology here is the double-clutch gearbox. It has, as the name implies, two clutches operating the gears, meaning the transmission is constantly primed to shift and, therefore, does so more quickly. Alfa Romeo’s twin clutch transmission, or TCT, was available in their Mito supermini for some time before being introduced in the flagship Giulietta.
On the road it’s pretty handy, with the gearbox working well in tandem with Alfa Romeo’s trademark DNA drive-mode system. Progress is untroubled with gear changes coming up smoothly and promptly in normal mode.
In dynamic mode, throttle response is sharper and the steering offers more feedback while the transmission contributes to the impressive extra pep by holding onto the revs longer in lower gears. In all-weather mode, designed to cope with slippery conditions, the TCT will pull away from standstill in second gear to maximise traction.
Space up front is good with plenty of seat adjustment to get comfortable but the roofline doesn’t leave a lot of headroom in the back. Legroom is in short supply in the back too. Heather Mills would be half OK. Life in the back seat would be too cosy for many though and no use at all to Brad Pitt and Geena Davis.
The recline is good on the front seats but the twirly knob thing on the side of the seat is difficult to turn from inside the car. It’s best to get out of the vehicle, move the seat forward so the item is exposed and you can get a good grip on it. Just the thing if there’s a sandstorm.
Safety is well catered for with stability control, ABS brakes, hill-hold assist DST (which prompts the driver to make the correct manoeuvre in emergencies via a pulse sent to the steering wheel), pre-fill (that guarantees the maximum braking promptness in the case of danger), anti-whiplash system and all the usual airbags. The trunk has a width of 1023 mm between the wheels and a maximum capacity of 350 litres.
And the Giulietta absolutely nailed it in the Euro-NCAP crash tests, earning the top five-star rating with one of the best ever scores.
It’s probably stretching it to suggest that Alfa Romeo has been put on the Viagra for the Middle East but the Giulietta shows the brand has been reanimated, if such a word exists.
When you’re talking affordable exotica, few can trump Alfa so thankfully when it comes to forking out cash the Giulietta is going to have the right sticker prices. Punters tend to have a definite – or close to it – idea of how much loot they’re prepared to spend on an Alfa or any car, for that matter. The Giulietta argues its case well in dosh, design and deeds.
Specs & ratings
- Model Alfa Romeo Giulietta
- Type 5-door hatch
- Engine 1.4TC I4 FWD
- Transmission 6 auto
- Power 170 hp
- Torque 250 Nm
- 0-100 kph 7.7 secs
- Top speed 218kph
- How much Dhs 101,000-118,000
- Like Exterior looks, road manners and sense of history
- Don’t like Too cosy in back
More from Motoring
More from Life & Style
Popular in Motoring
Life & Style editor's choice
-
Breakup might be easier with sad music
Just got dumped? Researchers say melancholic music could cheer you up
-
Angelina Jolie, the BRCA mutation and me
A first-person account on what’s it like to live with a lifetime risk of developing breast cancer
-
Back to school: Learning Arabic in 20 days
Can British expat Jamie Goodwin pick up a new language in a month? Follow his progress
-
Boy’s dream of being a top cop is fulfilled
Boy suffering from thalassaemia goes on a police patrol as a captain and issues traffic fine
-
Your financial goals: How to stay on track
Now is a good time to take stock of where you are and what goals you have achieved so far
More Lifestyle stories
- Yoga for immunity part 3
- Q&A genetic influences on breast cancer risk
- Angelina Jolie, the BRCA mutation and me
- Breakup might be easier with sad music
- Cycle rickshaws still hold sway in Bangladesh
- Shaikha Manal, readers to help baby in trouble
- Two new openings at Souk Al Bahar: Japanese and Mexican
- Dubai’s Happy feet
- Global warming: Will it ever slow down?
- Water way to lose weight: Man sheds 30 kg
- Avoiding the sun could cause bones to weaken
- Your financial goals: How to stay on track
- Smart shopping for a new home
- Boy’s dream of being a top cop is fulfilled
- Six things to stop doing now
- The marketplace: May 19, 2013
- Ten reasons to smile a plastic smile
- International exposure priceless for students
- Teenage conflict and how to resolve it
- Khalid Al Najjar develops into a winner
- Can’t conceive? Don’t just blame it on women
- Pros and cons of ‘sharenting’
- Donna Karan showcases Haitian artisans
- New and improved Sri Lanka
- Fashion collection at Audi Fashion Festival
- Yoga for immunity
- Try these at home on World Baking Day
- Recipe: shrimp fried rice with pickled radishes
- Make the cake look its best
- Victoria sponge’s secret


