Motoring | News

Could the Ghibli be the answer for Maserati?

Maserati aims to increase its sales almost ten-fold. How? A much bigger model range

  • wheels magazine
  • Published: 14:05 April 3, 2013
  • Wheels

  • Image Credit: Supplied picture
  • From a styling point of view the new Ghibli will be similar to the 2014 Quattroporte, with a lower front fascia, shorter wheelbase, and a shorter boot giving the model a slightly fastback appearance.

It’s no secret that Maserati is chasing ambitious annual sales figures — in fact the company hopes to jump from selling just 5,000 cars a year to more than 50,000 vehicles by 2015. How, you ask? More new models, much more…

The company currently makes coupé and soft-top GTs and a flagship saloon, but an SUV is in the works (see Frankfurt 2011’s Kubang concept), as is a Porsche 911/Cayman-rivalling mid-engined sportscar. Maserati will, after all, manufacture the upcoming 4C for Alfa Romeo, so the Italian company may as well slap some trident badges on that and boost its numbers pronto.

But the volume-seller title should go to its entry-level saloon going up against Jaguar’s XF. Maserati is calling the new car Ghibli; a badge last seen on a Nineties coupé and before that on a Sixties coupé and roadster.

From a styling point of view the new Ghibli will be similar to the 2014 Quattroporte, with a lower front fascia, shorter wheelbase, and a shorter boot giving the model a slightly fastback appearance. Power will come from the same V6 and V8 twin-turbocharged engines found in the Quattroporte, although we’ll know for sure when wheels jets off to the Shanghai motor show next month — Maserati could very well grace its stand with the new Ghibli.

Related Links

Packed with the latest local and global motoring news, first drives, up-market car products, bikes and more

Wheels
FROM THE NETWORK

More from friday

  • WH_141024_Lambo_Huracan_STF_Stefan065
    Unhinged Huracàn meets the UAE’s maddest road

    Al Taween. Renowned for its goat s, tiny grocery shops and one of the great est mounta in roads in the world. Ripping up the newly laid tar mac? A Lamborghini Huracán. Buckle up!

  • WH_141031_mywheels_rashed (1)
    Rashed Abdulla Bin Fahad’s double impact

    Ever since he was bitten by a Mustang Cobra, Rashed couldn’t look beyond American cars. So when it came to choosing a pick-up truck and a performance saloon, the decision was easy for him

  • WH_141031_Subarub driven (6)
    Subaru WRX STI driven

    Subaru’s iconic flagship sports saloon is back, and along with all the upgrades comes a welcome price, too

  • WH_141031_SUP_Fiat 500 (2)
    Fiat 500 Cult refreshed

    Fiat’s nifty city car star has been updated for 2015 to keep pace with its small car rivals. Does it still have the magic that makes it a style icon?

  • Jonathan Castle
    Shifting opinions

    In defence of the (gasp!) continuously variable transmission...

More from Wheels

More from aquarius

More from alpha

  • gold-leaf-bath
    Inside Downtown Design

    From chic and contemporary to modern and magnificent home wares, this year's exhibition is nothing short of extraordinary

  • Noura_Main
    Highly commended finalist: Noura Al Ramahi

    Along with our three fabulous finalists, the judges decided to include a Highly Commended category as the standard of entries to our competition was so high. This goes to Noura Al Ramahi for her stunning villa in Abu Dhabi. Well done Noura – it’s beautiful!

  • IO_141020_Home of the Year awar86
    In pictures: InsideOut Home of the Year Awards

    The InsideOut Home of the Year Awards 2014 party held at the Nawwara Bar at the JW Marriott Marquis on the 20th October went with a swing! Here’s our gallery of a really great night….

  • IO_141014_Casablanca_STF_Stefan07
    InsideOut Home Of The Year finalist: Dana Jaber

    Dana Jaber’s Al Barsha villa was considered by the judges to be bold, original and eclectic. We loved her individual approach to decorating which lends interest and unexpected touches to every room

  • Main_2
    InsideOut Home Of The Year finalist: Helena Brown

    Helena Brown’s home in Umm Suqeim was a favourite with the judges because of the many personal touches, and undeniable sense of comfort and style. Her interest in Feng Shui has helped achieve a calm relaxed ambience

More from insideout