Dubai: In line with the new global brand positioning titled Gorgeous, Jaguar, collaborated with Ounass fashion to reveal its all-new XK Coupe sports car at the 8th Middle East International Motor Show.

The new XK embodies the 'Gorgeous' theme in being one of the most beautiful fast cars that Jaguar has ever designed - says its manufacturer.

The new XK will be launched with the latest generation 4.2-litre Jaguar AJ-V8 engine developing 300bhp.

With a top speed of 155mph, the vehicle reaches 60mph from standstill in 5.9 seconds. It is 90 per cent stiffer and 180kg lighter than key rivals.

In Convertible form the weight, at just 287kg is 19 percent lighter than the previous XK Convertible.

Commenting on the all-new Jaguar XK, Andy Gawthorpe, Managing Director of Jaguar, Middle East and Africa said: "The vehicle represents the best of Jaguar's past the traditional strengths of beauty, luxury, craftsmanship and pure driving enjoyment in perfect harmony with the Jaguar of today.

"This period is a key milestone in the history of the Jaguar brand one that will see the company emerging as a niche player in the automotive segment.