Life & Style | Motoring
BMW posts 21% rise in Middle East sales
BMW Group Middle East has announced its half-year results with a 21 per cent sales increase over the same period in 2007.
- Staff Report
- Published: 23:47 July 29, 2008
Dubai: BMW Group Middle East has announced its half-year results with a 21 per cent sales increase over the same period in 2007.
Across its 14 importers in the region, 7,953 BMW and Mini vehicles were sold with Dubai achieving the highest overall sales volumes.
While Abu Dhabi, Saudi Arabia and Kuwait were the next best selling markets, BMW's highest growth rates were recorded in Lebanon and Abu Dhabi, which grew 68 per cent and 56 per cent respectively.
The regional sales results have contributed to BMW Group's best ever worldwide half year performance, which saw global sales increase 4.7 per cent. Across the company's three premium brands; BMW, Mini and Rolls Royce, The Group sold 764,874 vehicles.
"The Middle East region is witnessing phenomenal growth both in terms of the local economic environment and the luxury automotive industry. The success we have achieved is being fuelled by this growth coupled with the strong commitment of our importers and our strongest and widest ever vehicle range," said Phil Horton, Managing Director, BMW Group Middle East.
"We launched five new models in the region during the first six months: the Mini Clubman, BMW 1 Series Convertible and Coupe, BMW M3 and the all-new BMW X6 Sports Activity Coupe, which have all helped contribute to this growth," added Horton.
BMW X5 Sports Activity Vehicle was the overall standout performer with 1,843 vehicles sold, an increase of 66 per cent. BMW redefined this category in March with the launch of the X6, the world's first Sports Activity Coupe that combines the sporting elegance of a large Coupe with the powerful presence of a BMW X model.
The X6 has been well received with 596 models sold from March to June, and the full year's production almost completely sold out, BMW said in a statement.
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