Future X Reebok Classic

Rapper Future and Reebok Classic have announced a partnership that they are both calling ‘a natural fit’. We’ll forgive them the predictable pun but the result of their collab is the InstaPump Fury Overbranded, which will launch later this year. The partnership will result in more products to come, Reebok said.

“I’m excited to kick off the summer with Reebok by my side,” Future said. “Not only am I honoured, but I feel privileged to be a part of the family.” Check out reebok.com.

 

As cool as Coach

New York luxury accessories brand Coach has unveiled its campaign for this autumn. Shot by renowned photographer Steven Meisel on location in Brooklyn, the retro-themed campaign has a rebellious streak. It also features the New York City skyline.

“Coach is about New York City. The word ‘cool’ as we know it and Coach were both born in the city in 1941 — and they’ve both had 75 years of swagger in pop culture,” says creative director Stuart Vevers. “I wanted to capture that pop sense of cool in this collection. It’s about ease, utility and fun — a type of creative subversion and bringing a new perspective to luxury.”

 

Urban edge for Diesel Black Gold

It’s all very urban for Diesel Black Gold, Diesel’s higher-end label, as it reveals its autumn-winter ad campaign. Models Mica Arganaraz and Louie Johnson star in the shoot, shot by photographer Karim Sadli. They wore pieces from the collection, including the signature ‘hybrid outwear’ featuring the utility parka and women’s biker cape.

 

Driving watch design forward

Watchmaker Bell & Ross has dabbled in automotive designing before, creating a motorbike. It recently unveiled the AeroGT, a concept car that might never make it to production, but pushes the limits of design for the brand. The BR 03 AeroGT watches are the outcome from all of that work. “The AeroGT concept car was the starting point for the creation of a new pair of watches inspired by the automotive world,” says creative director Bruno Belamich. Now available. Call 04-4341544.

 

Lanvin’s all about freedom

For next summer, the mood is freedom for Lanvin. Fresh, outsized proportions are the name of the game for its menswear designer Lucas Ossendrijver who says the collection is a collage with a wide range of inspirations, adding that he “decided to go with room and creativity”. Call 04-3308008.